Friday, 15 November 2013

Feedback -Target Audience

We have again shown our 1st draft of our video to another group of girls this time aged 17-18, so a year or two older than our last target audience group and we asked them what their thoughts were. What was interesting, compared to the other focus group was the different type of feedback we recieved. For example a lot of their comments were a lot more critical and useful in order to help improve our videos understanding, rather than minor adjustments, they said:

What Went Well: the slow motion effect
                               good use of guitar
                               lovely scenery
                               laughing scenes are very atmospheric
                               good miming
                               the video suits the song

Even Better If's: mix of emotions (make the narrative clearer)
                             timing of some shots to improve the lip syncing

Compared to out last focus group, these peole thought we needed a clearer narrative as the lyrics weren't always clear with the types of shots we included. Therfore, we plan to clearly start the video with sadded slow motion shots, to emphasise she's looking back on her relationship/past and then as the video continues we show a gradual tansition into happier shots which portray her looking forward to her future without the negativity and without him.

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