Choosing our Album Name

We needed to choose an album name, that will match our Music Video and which is catchy in one word. We asked in our previous audience research for some ideas and the results we got were: momentum, Moving On, The Other Side, Over You and Love Died. However the only one we liked was Momentum, as we felt that it really reflects the theme of our video. Momentum means moving quickly, and this emulates the narrative of our video. (Which we are re-editing now) Our artist starts the video upset about her relationship and looking back on it, and as it progresses she realises quickly how bad their relationship really was and how she is going to move on now. So we feel Momentum, fits our song to our music video and also links to our choice of how we designed our CD Cover.

Target Audience Feedback

We are planning to show a group from our target audience, two of our ideas for our Album Front Cover, we want to know:

 

 Which one they prefer?

Why?

What it is they think is sellable about the album?

and

What do they think a catchy album name is in 'one' word which reflects the narrative of the video?

 

 

 

Ancillary Task 2- 1st Draft

 

These are just drafts/mock ups of some ideas for our magazine advertisent, we wanted to include our artists name at the top, in the same font asour CD cover to show a link to the audience, we also used the overlaying tools for our text so it blends with the colours of the picture. These are just some initial ideas but I'm not sure whether I like this so far as it is so different to our current draft of our CD Cover.

New CD Cover Ideas 2

 

We have researched some more CD Covers and we really like when album covers are in black and white, with the idea that 'the more simplistic the more effective' it is. We really like how Miley Cyrus' album cover just has a capital 'M' overlaying the image but also with a transparent effect so it doesn't blank out the image. We are going to try this with out photos and also try flipping the photo so it doubles up the picture. For example: (see below)

 

 

 

 

We think this is really effective as our narrative begins with our model being sad about her relationship and the way it is but as she goes through the song she sees how negative it actually is and she begins to become happy as she know's she is better without him. So this photo emulates this perfectly, the first picture facing the left shows her looking back at her relationship and then the second picture facing the right is her looking forward towards a better life, and we can see a slight smile on the models face. The effect is really powerful towards the audience and the faded effect shows a passing in time.

 

Using Photoshop me and my partner have started designing new cover ideas using the research above. Therefore we have started to use the layering tools to overlay text onto our picture. We have also used the blending tool to merge the two together and picmonkey.com to add effects over the top such as sun rays and the 'bokeh' effect to make our artist look like an icon/ star. We think these ideas are our strongest so far, we have also flipped the 'A' backwards and placed two next to eachother to create symmetry and patterns in the frame.

 

 

 

 

 

 

 

I have just created a possible inside left hand cover for our CD, I have chosen one of our favourite images from our photoshoot, and manipulated it by adding the lyrics to our music video onto it. I think the black and white font blends well with the image and the photograph is so powerful with our models eye contact straight at the audience and the atmosphere it creates is effective.

Feedback -Target Audience

We have again shown our 1st draft of our video to another group of girls this time aged 17-18, so a year or two older than our last target audience group and we asked them what their thoughts were. What was interesting, compared to the other focus group was the different type of feedback we recieved. For example a lot of their comments were a lot more critical and useful in order to help improve our videos understanding, rather than minor adjustments, they said:

What Went Well: the slow motion effect
                               good use of guitar
                               lovely scenery
                               laughing scenes are very atmospheric
                               good miming
                               the video suits the song

Even Better If's: mix of emotions (make the narrative clearer)
                             timing of some shots to improve the lip syncing

Compared to out last focus group, these peole thought we needed a clearer narrative as the lyrics weren't always clear with the types of shots we included. Therfore, we plan to clearly start the video with sadded slow motion shots, to emphasise she's looking back on her relationship/past and then as the video continues we show a gradual tansition into happier shots which portray her looking forward to her future without the negativity and without him.

Change of Artist Name

We have decided to change our artists name from Lola-Marie to Ava Marie, partly because we think Lola-Marie is too long when we want to add text and change the effects and also because with the new photos we've taken we think an 'A' will work really well with the layout of the image.

Ancillary Task 1- Audience Feedback

Expect to see:

 Picture of Artist (close-up or mid-shot)

Name of Artist

 Eye-catching colours
Special Effects

 

Colour Scheme: Black and White
or

pale pastel colours to compliment outdoor scenery in video clips

 

How should the Artists name be on the cover:

Central at the top
Central at the bottom

Diagonal across the top corner

 

What do they want from it:

Eye-catching that makes your Artist stand out
Simplicity
Not too busy, so there is too many distractions from the product itself

 

We are going to ask our target audience:

 

What they expect from to see on our Cover?

 

What colour scheme do they want after seeing our photos?

  

How should we have our Artists name on the cover?

 

What do they want from it?