Me and Laura, asked our class to close their eyes and listen to this song and then write down anything they thought of whilst listening to it, For example setting, instruments, characters etc.
Results:
Calm atmosphere
Pastel of vibrant colours
Close-ups (allows personal aspect of relationships to be highlighted)
Set in summer- field of flowers
Reflection of past relationship in black& white
Natural environment
Pale clothes, pastels and whites
Solo artist in a dress, walking in natural scenery
Reflections of past in sepia
Summer
Bright colours
Performance scenes
Band
Sepia
Live performance scenes
White dress
Instruments like guitar
Narrative- boy and girl
Summer
Field
Boy and Girl relationship
Summer/Spring
Girl with guitar
Past memories as flashback scenes
From this feedback of the song choice, we feel the audience are aiming our video at an indie/country type genre with natural scenery and quirky clothes. The expectations of this video were all relatively similar in that it should be half narrative half performance with scenes of memories or flashbacks in black and white or sepia.
Audience Theories
There are many theories that we can apply to help us come to a better understanding of the relationship between texts and audience, such as the: The Effects theory, The Uses and Gratification Model and The Reception Theory.
The Effects Theory: The effects theory (sees Audiences as Mass) is the consumption of media texts and its effects or influences upon the audience. The effect is normally negative, the power lies with the message of the text and the audience are 'passive' powerless to prevent the influence. The BoBo Doll experiment, was conducted by Albert Bandura in 1960, it was a controversial experiment that "proved" children copy violent behaviour. In the experiment children watched a film where an adult attacked a clown toy called a BoBo Doll. The children were then put in a room full of toys and told they were not to touch them. They were then taken to a room full of BoBo Dolls and the results found were 88% of the childen copied the violent behaviour they had just viewed. 40% of them children, 8 months later were still imitating the same violent bahaviour. The conclusion made was children will reproduce violent media content. The theory suggests the audience are influenced by the media texts they see, however the theory is flawed in the case that many people do consume violent texts and are not influenced so...
The Uses and Gratification Model was introduced. This model is the opposite of the Effects Theory in which the Audience are seen as 'active', they use the text not used by it. This model shows the audience is free to reject, use or play with media how they like. Therefore using it for: Escapism, information, pleasure, diversion etc. Controversially the consumption of violent texts is helpful rather than harmful. It suggests the audience use the texts to act out violent impulses through the consumption of media violence rather than physically commiting the acts themselves. Both theories have their flaws and limitations so...
Stuart Hall an academic at Birmingham University in the 1970's came up with the Reception Theory.
The idea that texts encoded by the producers and decoded by the audience. A producer will encode a text with a meaning and the audience will understand the message and correctly decode it. In some cases the audience will reject the message or not understand it properly. Hall identified three types of audience decoding of texts: Dominant- the audience decodes the text the way the producer wants them to, understands the message and agrees with it. Negotiated- the audience rejects, accepts or refines parts of the text in light of previous views. Oppositional- the meaning is decoded but rejected for political, ideoligical or cultural reasons.
Profile for the Type of Audience listening to County-Pop
- Quirky
- Vintage
- Natural
- Relaxed
- Girly
- Confident
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